I’m Dr. Erik Saunders, and if you’re anything like me, you built your chiropractic practice the old-fashioned way: offline hustle, endless networking, community fairs, newspaper ads, and patient referrals. For years, that was my world. I believed if I shook enough hands and treated enough people well, my practice would thrive.

And to an extent, it did. I’m proud of what I built. But deep down, I knew I was working way harder than necessary to bring in new patients. Marketing felt random—some months were good, others slow, and I never truly knew why. It wasn’t until a close friend of mine, who runs a successful IVF clinic, opened my eyes to the power of digital marketing that everything changed.

He shared how he had transformed his fertility center’s growth by partnering with a specialized agency called IVFgrowth. They didn’t just run ads or manage social media—they implemented a pay-per-lead model. This meant his clinic only paid when real, verified patient leads were generated. No fluff, no wasted ad spend, just pure results.

Hearing his experience was a turning point for me.

He explained how IVFgrowth built a comprehensive IVF marketing plan customized to his clinic’s goals. They used highly targeted ads, precision SEM (Search Engine Marketing), conversion-optimized landing pages, and smart time-targeting to reach prospective patients when they were actively searching for help. Compared to traditional advertising, the difference was night and day. His patient inquiries skyrocketed, his marketing costs became predictable, and for the first time, he felt in control of his growth.

As a chiropractor, that hit home. I realized that while I was hustling offline, other healthcare providers were growing faster, smarter, and more efficiently online—thanks to agencies like IVFgrowth that specialize in IVF digital marketing and results-based strategies.

Inspired by his success, I began applying the lessons to my own practice:

• Focused on outcome-based marketing (appointments booked, not likes or shares)
• Built simple, direct landing pages instead of sending people to a general homepage
• Used Google Ads and Facebook Ads with tight geographic and demographic targeting
• Set up automated SMS/email follow-up to maximize lead conversion

The impact was incredible. New patient flow became more consistent. I spent less time “hustling” and more time focusing on what I love: adjusting and helping people heal.

Reflecting on this journey, it’s clear that healthcare marketing has evolved. Traditional methods aren’t enough anymore. Whether you’re running an IVF clinic or a chiropractic office, you need a smart, efficient, measurable growth system.

Seeing the transformation in the fertility space convinced me that chiropractors need to learn from industries like IVF. Agencies like IVFgrowth are showing what’s possible with a well-executed IVF marketing strategy:

• Real patient leads, not vanity metrics
• No long-term retainers
• Exclusive, high-quality inquiries
• Proven scalability with pay-per-lead models

If you’re a fertility center looking for the best way to grow, I can’t recommend IVFgrowth enough. Their expertise in IVF marketing, IVF digital marketing agency services, and creating powerful marketing strategies for IVF clinics has set a new standard.

Visit IVFgrowth.com to see how they are helping fertility clinics achieve consistent growth without the risk of traditional marketing.

As for my fellow chiropractors—don’t wait as long as I did. Learn from other industries. Adapt. Grow. The future belongs to those who market smarter, not harder.

Whether you are feeling a migraine or a throbbing pain, headaches can be difficult and really inconvenient. Chiropractors, who deal with a lot of patients complaining about tension headaches, therefore, share some secrets on how to effectively manage headaches so that they won’t last for hours.

 

 

Here are the top three steps on warding off headaches according to reliable chiropractors:

Sleep it off.

There is nothing a good sleep can’t cure, and this includes headaches and migraines. When you feel pain in your head, chances are there is a particular part or organ of your body that is not functioning well. And you can easily cure it by shutting off and resetting your body.

If you have the venue and opportunity when your headache attacks, such as you are simply in your house, for example, just lay your head down and get sufficient rest. If it is night time, sleep it off until the morning. If it is in the afternoon, make sure to get long, uninterrupted nap. When you wake up, you’ll feel way much better and your headache will magically disappear.

If, however, you are outside or at work when your headache manifests, find a way to go home immediately so that you can rest. Napping for a few minutes in the car or at your desk at work may only worsen the pain.

Drink lots of water.

In many cases, headaches occur when the body loses its water supply. Since our body is made up of 70-80% water, we need to maintain this volume every time. However, as we sneeze, pee, sweat, cry, and talk, the level of water in our body decreases. When it is not properly replenished, our blood gets thicker and concentrated, making it difficult to flow throughout the body. And by law of gravity, the brain may move from its original position, causing the excruciating pain in the head. Thus, drinking at least 8 glasses of water every day is essential to replace the water that we excrete from the body.

Engage in a quick exercise.

Some may hesitate about this advice and wonder how one can do some exercises when there is pain in the head. Remember that the common headache normally begins in the shoulders and neck and ends like a tight band squeezing the head. If this is how you experience headache, it means that the type of pain you are having is tense and stressed.

Before it even reaches the top of your head, you can stop it from maturing through a simple neck exercise. This is how you do it. Drop your head forward (like doing a bow) and simply allow your neck muscles to relax. To ensure that you have the right position, your chin should be resting on the top of your chest. Stay like this for two minutes, then rest your hands on top of your head. Apply more pressure and increase the stretch by letting your arms hang down loosely.

While there are a lot of medications and pain killers for headaches, as well as essential oils, herbal teas, and other remedies, by following these top strategies, you can say goodbye to headache in no time.

Most, if not all, of those who have tried to quit smoking would say that quitting smoking is not easy. True, but difficulty does not mean impossibility. It can be done. According to a California rehabilitation facility, the secret to doing it successfully is knowing exactly what you are up against, knowing your options, and where to go for help.

To begin with, you should first have the resolution to quit. To do this, you must understand the reason why you should quit. There are many reasons why you should quit smoking; among these are the risk of lung cancer and the probability of having a longer life.

Understanding Nicotine

Next, once you have resolved within yourself that you would already quit smoking, you must know what you are up against, which is nicotine. Nicotine is the culprit behind the difficulty in quitting smoking. Nicotine is a drug found naturally in tobacco, which is highly addictive. Thus, where a person smokes, and thereby exposes himself continuously to the substance, his body becomes physically and psychologically dependent on it. Thus, a successful quitter must overcome both this physical and psychological addiction to nicotine.

This addiction to nicotine can be explained by the fact that nicotine creates pleasurable feelings. These feelings induce a smoker to smoke more. At the same time, nicotine also functions as depressant by interfering the process to which the information flow between the nerve cells. The body, particularly the nervous system, learns to adapt to nicotine, thereby causing smokers to increase the number of cigarettes they smoke, and hence the amount of nicotine in their blood. This would, in time, help a smoker to develop a tolerance to the substance, which in turn leads to an increase in consumption of cigarettes.

How to Say No to Nicotine

Unfortunately for a smoker, nicotine is not easily excreted out of the body. This is because of various factors which also affect a person’s metabolism. Generally, a person who smokes will have nicotine or its by-products present in his body for about three to four days after stopping its intake. Thus, the longer it stays in the body, the easier it is for the body to get used to the pleasurable feelings it brings, and the harder it would be for a smoker to let go.

There are several ways to quit smoking and say goodbye to nicotine. You can opt for healthier alternatives, seek help from successful quitters, or consult with healthcare specialists or rehab experts.

It is good to start the discussion on the safety of spinal adjustments by chiropractors against the use of surgical procedures by medical doctors in the treatment of musculoskeletal problems by comparing the knowledge and competency level of the practitioners of the disciplines of chiropractic and conventional medicine on musculoskeletal disorders. After all, it is these disorders that they both try to address, and the treatment methods for which we are comparing the safety aspects of.

From 1998 to 2002, Kevin B, Freedman, M.D. published a series of reports that highlighted the lack of training in musculoskeletal conditions among resident doctors. The heads of departments of several hospital orthopedic programs designed a standard exam on musculoskeletal competency for their residents. 82% of the medical school graduates who took the examination failed. Four years later, a simplified version of the test was given and this time, 78% of the medical examinees failed to prove basic competency in the area of musculoskeletal medicine. The same test when given to senior students of chiropractic, however, resulted in a 70% passing rate for these students. The results showed quite a glaring difference between competencies of medicine graduates and senior students of chiropractic.

The medical graduates have completed years of residency. Furthermore, they had been admitted into a competitive residency program in orthopedic, supposedly the highest point in medical musculoskeletal specialist practice.

The Risks of Spinal Surgery

 

Here’s some historical background on medical surgery. In 1974, the findings from the hearings conducted by the Congressional Committee on Interstate and Foreign Commerce on unnecessary surgery found that 17.6% of surgical recommendation from the First Surgical Second Opinion Program was not confirmed. These figures were extrapolated by the House Subcommittee on Oversight and Investigations and came up with an estimate that on a national level and annual basis, there were a total of 2.4 million surgeries considered as unnecessary. This will have resulted in 11,900 deaths and cost $3.8 billion annually.

The total number of lower back surgeries in the U.S. in 1995 was estimated to exceed 250,000 and the hospital cost at $11,000 per patient. These figures indicate that the total unnecessary back surgeries in the U.S. that year will total 44,000 and cost as high as $484 million.

From this, we know that spinal surgery, for maybe not being necessary is in itself, one of the biggest risks.

In other more recent studies, it is known that the failure rate of back surgery is 74%! The Journal of the American Academy of Orthopedic Surgeons analyzed that the reasons for failed back surgery can be incorrect diagnosis, poor patient selection, suboptimal surgery selection, failure to achieve goals in surgery, poor technique and recurrent pathology.

 

Safety of Chiropractic Spinal Adjustments

Now let’s take a look at the safety record of chiropractic adjustments.

Malpractice insurance carriers are keenest in examining injury statistics. The malpractice claim records against chiropractic for the period 1988 to 1997 were reviewed by Scott Haldeman, MD, DC. In the review, it was found that there a total of 23 reported cases of vertebral artery dissection or stroke. Of these, 10 cases involved complicating factors like high blood pressure, history of smoking, and use of contraceptives, all of which have links with vascular disease. The actual stroke or vertebral artery dissection incidence came out out to be one for every 5.85 million adjustments! Although there are other reports purportedly showing higher frequency of chiropractic adverse events, they have negative bias in that those authors inappropriately used chiropractor as the practitioner who performed the manipulations even when the a medical doctor, physical therapist or non-healthcare service professional was responsible for the injury.

Failed back surgeries are becoming a common problem. They result to enormous costs to all the stakeholders – patients, insurers and government. The risks they present is great and the its success rate is uncertain, at best.

On the other hand, studies made by research institutions, the medical community and governments, such as in the case of Canada, conclude that chiropractic treatment is safe, brings no complications, cost-efficient and most importantly, effective in the management of low back pain and musculoskeletal problems.